Eliminating duplicate content so your site doesn’t get penalized
Duplicate content is a huge NONO since it confuses engines
Hundreds of pages that use the same title, description, or even page content can trigger Googles spam detection.
Domain can be blacklisted from google until a reconsideration request
Duplicates hurt the user experience
Write clear and unique page titles and descriptions for each product page on your site
Never reuse them
If site is a drop shipping store or a reseller of existing products do not copy and past the manufacturer description (penalized by google)
Canonical tag help prevent duplicate content
Avoiding unnatural keyword usage
Keyword density in SEO refers to the total number of targeted keywords on the page divided by the total number of words on the page
In modern SEO most experts agree that its much more important to write natural text and worry second on density
If visitors read a site that has keyword stuffing it will look like spam
Some website owners have gone as far as hide keywords in an identically colored background but not realize search spiders will see it in the code.
Cloaking proven to diminish or even entirely prevent the page from your site from being included in search results
Cloaking will get you heavily penalized in search rankings (do not do this)
Using rich media to promote your SEO results
Videos, animations, large hero pages of a website
Its important to optimize these elements in SEO the correct way
To avoid slow loading speeds by rich media google indicates site load speed and page speed are used by an algorithm
Compressjpeg.com can compress larger images that impact website load time
Minimizing your website loading speeds
Page speed insights
Tool provides suggestions to improve your load screen.
Optimize all videos and images
Use a quality host
Minify code to improve website load speed
CDN - content delivery network
That can distribute them from geographically diverse data centers to improve load speed
CDN to speed up the delivery of elements that power the site occur in larger platforms
Not all users may visit your site from a quick internet connection, so it's important that you site loads smoothly and efficiently.
Correlating your SEO efforts to sales or other quantitative measures
SEO is about making small meaningful tweaks to your website and measuring the impact
Google Analytics is a reporting tool that you can sign up for and easily install on your website
Conversions area : Goals
Then under goals: Overview
Setup goals: red button
Goal based on a completed checkout or a purchase
Set up as Revenue Goal
Name the goal
Set a goal type
Destination goal
Incorporating Measurement and Optimization Tools
Using Optimizely for A/B testing
Learning how to A-B- Test designs tweak on your site can clarify exactly how to present your information to visitors that youve worked so hard to aquire
A-B-Testing is also called Split Test and is shows slightly different versions of the site to segment of your traffic
Tool: Optimizely.com
Need to make a few design tweaks to your site which are actually made directly in the Optimizely interface and determine your goal
Creates an experimental site and allows elements for editing
We can measure success rates to know which experimental site was better
The optimization system takes care of presenting the tweaks made.
Harnessing Google Analytics to better understand site visitors
Google Analytics, gives you tons of valuable information about your visitors location, key works they’ve used to find the site, what pages they land on, what they did on your site.
You can see that we can set amount of time, or the dates that we want to measure, up in the top right
You can see number of visitors, how many pages they are visiting on average,
And the amount of time spent on site
Helps better understand the demographics on the traffic, and where people are coming from.
Google implemented “not provided” that is a large percentage of traffic.
When users are logged in they aren’t tracked
Google analytics is a large application and there are many powerful features that are beneficial to seo tracking efforts
Employing heatmapping tools to measure and monitor page usage
To better understand where users are clicking on your site and how far down the page they are scrolling install heatmapping tool
Provide a color coded guide to the specific areas that are getting attention
A snapshot is like an experiment that we have run and it allows us to measure and monitor what users are doing on specific pages of the site
The brighter the area the more popular it is
Can make changes while viewing snapshots
Alternative: Crazy egg
Applying Moz for larger scale sites
Moz is a suite if SEO products designed for larger scale sites from analytics to page gradings.
Site editor: compare backlinks with competitors
Analytics Campaigns: can see search visibility and average rankings
Search overview dashboard: percentage of traffic from organic search
Site explorer: give information about any site we input
Page Grader: measure a page grade for a particular keyword
